You Don’t Need To Be Everywhere

[rifat28dddd]

Say it and get out of the way.

One mistake small business owners make is saying way too much. The message gets lost.

So, practice the KISS method here (Keep It Simple Stupid).

Get The Message Out
The next step is to get the message out. You want your message to be where your prospects are.

Once you know the value you can identify to whom it is most valuable. Now that you know who, ask yourself ‘where are they?’

I am often asked to advertise in various periodicals and programs.

My first question is always— who is reading it? Who is receiving it?

If the answer isn’t small business owners and business leaders, I pass.

Don’t get caught up in the idea that you have ghana telegram data to be everywhere— you don’t! You need to be in the right places.

You have a great marketing avenue with social media.

Ask yourself where your prospects hang out and communicate online; what are they reading, commenting on, sharing?

Then go there, with your message, consistently.

You Can’t Be Selling 7 Times
Conventional wisdom says you have to be in front of your prospects at least 7 times in order to make an impression.

However, you can’t be SELLING 7 times.

So, get creative on how you show up.