SXO is based on two main foundations: classic SEO optimization and user experience (UX) improvement. These two axes work together to ensure optimal positioning in search engines while providing pleasant and engaging navigation for visitors.
3.1 Classic SEO optimization
Search engine optimization remains a key iran email list element of SXO. It ensures the visibility of a site in search results and attracts qualified traffic through the following actions.
Finding and using the right keywords
Identify relevant keywords that align with users’ search intent. This includes long-tail keywords to target specific, less competitive queries.
Rich and relevant content
Create informative, structured and engaging content that meets the needs of visitors. Articles, videos, infographics and FAQs enrich the experience while increasing relevance in the eyes of search engines.
Netlinking and quality backlinks
Develop a strategy of inbound links from reliable and relevant sites. These backlinks increase the authority of the site while boosting its ranking in search results.
3.2 User experience
UX is the cornerstone of SXO, as it transforms visitors into customers or leads while increasing their overall satisfaction.
Intuitive navigation
Design a site where every element is easily accessible. Clear menus, breadcrumbs, and well-organized categories make it easy to find information.