The goal of content marketing is to attract, convert, close and retain buyers that we would never be able to engage with by creating only display campaigns, traditional media and other forms of advertising.
It's a good idea to start quantifying the model by looking at how much unrelated web traffic we get from organic search (you can do this quickly using SEMrush or Google Analytics ) and comparing it to the traffic we get from branded keywords .
This way you can quantify the size of the venezuela email list audience you are not reaching. The formula for improving the volume of organic traffic not associated with the brand is based on the creation of content focused on the customer instead of the company , its products and services, which is inherent to most corporate websites.
Explore missed opportunities:
If math doesn't convince the people you need to convince, try to leverage fear. The fear of loss is considered one of the greatest human motivators. Many people are afraid of being left behind, and by asking questions like these, you'll have a good chance of starting the conversation you're interested in:
Are we appearing at the top when someone searches for our services or products categories?
We have managed to appropriate some categories of our interest, as L'Oreal has done with Makeup.com .
Are you a leading source of education for your audience, as Cleveland Clinic has achieved with Health Essentials ?
Have you managed to make your content marketing your main source of generating new leads and income, as American Express has done with OPEN Forum ?
Identify your potential audience
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