How to create a chatbot in Hubspot step by step?

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A chatbot is a computer program that allows us to maintain conversations with our prospects or clients without the need for a human being to attend to them.

What are the advantages of Hubspot 's chatbot ?
Customizable : You can configure your chatbot according to the questions, interests, doubts or motivations of your buyer persona. Therefore, before creating a chatbot, it is important that you first study your prospects carefully.
It enhances the user experience : We all like to germany email list be helped when we have a question. In this case, the chatbot is perfectly capable of solving the prospect's problems and issues without the need for a physical person.
It allows you to capture leads quickly and easily: Your prospect is much more likely to provide their email or phone number to the chatbot than fill out a form. The latter is much colder.

Perfectly integrated : You can implement the chatbot on a specific page of your website, on all of them, or just on some, to promote the sale of a specific product.
It allows you to qualify the prospect: Through the questions we configure for our chatbot, we can obtain information about our prospect, which in turn will be integrated into the CRM, and which we will later use to carry out segmented marketing actions. In addition, we will get to know our prospect much better, which will allow us to improve our chatbot's conversation so that it becomes increasingly personalized.
Cost and time savings: The possibility of attending to and solving problems of our prospects without having a physical person to assist, allows us to save costs, avoid human error, and be able to resolve queries 24 hours a day, 7 days a week. The chatbot never rests!
Customizable: The Hubspot chatbot can be customized according to the company's corporate identity (name, photo, logo, colors).