Harness the Power of SEO

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Search engine optimization (SEO) is the practice of optimizing a website based on a wide set of ranking factors to improve its visibility in Google. It’s the top marketing strategy for a lot of businesses in today’s world. But do we even have to ask why?

Companies ranking high on Google’s #1st page for relevant thailand email list terms receive thousands of organic views each month and generate dozens of new leads off that. Not only are these leads free, but they’re also super-targeted and have a high chance of converting. That makes SEO one of the best sustainable, low-cost techniques for attracting prospects.

Despite how complex it may sound, SEO is actually a pretty simple process. If you want to get your business on the first page of Google, you must do the following:

Research relevant informational and buyer intent keywords
Create valuable, long-form articles around those keywords
Optimize all pages for on-page SEO
Build strong backlinks from reputable websites in the industry
Develop a smart internal linking structure to improve crawling and indexation
Optimize all web pages for a faster loading speed
Build mobile-friendly pages to ensure a seamless user experience on different devices
Another thing you must do is create a Google Search Console account and a Google Analytics account. These are free SEO tools developed by Google to help you track errors with your website and optimize your performance.

Now, here’s the truth:

While Google is the main lead source for many companies, SEO is still a competitive process that takes work and patience. You shouldn’t expect your web pages to start ranking at the top from the first month. That’s why it’s important to have multiple lead sources to secure your sales growth.

4. Take Full Advantage of LinkedIn
There are several ways to use LinkedIn for lead generation purposes. Here are a few suggestions to get you started:

Create a LinkedIn page for your business: building a strong brand presence on LinkedIn starts with creating a page for your company. Then, you should capitalize on that by producing engaging content in different forms including video, written posts, images, infographics, live streams, etc.

Create optimized profiles for all your employees: Make sure your employees and executives have professional-looking profiles. Optimizing personal profiles on LinkedIn is key for promoting yourself as a trustworthy company with real people behind it.

Actively engage with potential buyers on the platform: You have to communicate with potential buyers on the platform by producing educational content pieces and sharing them on personal profiles, groups, and related communities.

Leverage the power of LinkedIn Sales Navigator: Sales Navigator is a premium tool on LinkedIn that gives sales professionals access to a large database of potential buyers. It allows companies to build large lists of potential buyers that perfectly match their ICPs.

Use paid advertisements: LinkedIn enables companies to promote paid ads throughout the platform. With the advanced targeting options and reporting systems available to you, you can create highly performing ads that can get you a lot of prospects.

5. Get On Social Media
Social media is a great way to connect with your audience and build brand awareness. The more people know about your company and what you do, the more comfortable they will be once they enter your sales funnel.

Social platforms are also an excellent place to respond to prospect inquiries and communicate with existing customers. Having an active profile on certain social media sites can help you build trust with potential customers and maximize engagements.

Now:

There are many social media platforms that businesses can use for lead generation. The most popular ones are Facebook, Twitter, YouTube, LinkedIn, and Instagram. A Facebook widget can enhance your lead generation efforts by integrating customer reviews, posts, or product recommendations directly into your website or social media pages.

The thing is: not all of them are an ideal choice for your company. So choosing good platforms is essential for improving your lead gen results in the long haul. Although it depends on your audience and marketing goals, getting started with Facebook, Twitter, and LinkedIn is often a good option for most businesses.