How to use SEO to turn your website into your best seller?

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Search Engine Optimization (SEO) has been around since the beginning of the Internet, although the techniques have evolved, focusing increasingly on user experience .


Since their origins, the search engines, Google mainly but not exclusively, have been trying to understand how users think . A task that they are getting better at. Their goal is to offer vietnam email list users the results that best meet their needs and search intent. This creates a situation in which the websites that best adapt their content to the user are the ones that end up benefiting .


What is SEO and how has it changed?

When we talk about Search Engine Optimization (SEO) we are referring to the techniques used within a website to make it appear in search engines, especially Google. The main objective? To get the search engine to show our website in the top positions when a user searches for a concept that interests us.


HubSpot 's most recent study on marketing trends for 2020 shows that 64% of professionals are actively investing in SEO . This trend is on the rise, according to the study.

companies-that-invest-in-SEOThe fundamental principles of SEO and the reasons for working on it have not changed much, basically it is the only way to get our website to appear in search engines.

However, if previously the techniques used focused on responding to the demands of the search engine algorithm, the focus is increasingly centered on the user.

Which in turn brings a great reward, a good positioning is not only the result of meeting the search engine requirements but also means that our website is responding to the needs of users .