This article is from a series of materials about lead uae email list generation. For a more detailed study of the topic, read the other articles:
Lead Generation Guide : What It Is, What It Consists Of, and How to Set It Up on Your Website
What are leads and what types are there?
Lead Management : Why Your Business Needs It and How to Build It
Lead generation channels, methods, tools and hacks from Carrot quest experts
What is a lead form and how to make it convert: 10 tips
How to Collect Leads on Social Media
Lead warming : how and why to do it
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25 Lead Magnet IdeasLead Qualification : How to Build a Lead Assessment Process
Working with Targeted Leads : How Marketing Can Evaluate and Pass Leads to Sales
How to Increase Leads and Reduce Advertising Costs
What is a lead magnet?
A lead magnet is free, useful, and instantly downloadable content that you exchange for a customer’s email. Creating and properly placing such content is one of the most effective ways to build a quality email list.
There are hundreds of lead magnet options: guides, checklists, cheat sheets, infographics, reports, video instructions, template sets, and so on.
In simple terms, a lead magnet is a sampler that helps:
1) get the email of a potential client;
2) make a good impression on him.
It is important to understand that:
Firstly, the sales funnel starts with a lead magnet;
Secondly, different types of lead magnets can be placed at different stages of the funnel.
So if you're running a sales funnel, you'll need a lead magnet (and probably more than one).
Lead Magnet Objectives
The main task of a lead magnet is lead generation .
What tasks can a lead magnet solve along the way?
A lead magnet doesn't just get you a postal address; it introduces your potential client to your company/product.
If your lead magnet is interesting and high-quality enough, it will give you an advantage over your competitors.
You get not only a database of addresses, but also a chance to gain trust and, indirectly, the opportunity to increase sales.
Signs of an effective lead magnet
What is an irresistible lead magnet?
Solves a real problem . Is extremely useful for your target audience. You can approach it from a slightly different angle: think about their desires or ambitions.
It has a simple name that makes it immediately clear what it is and how it can be used. It should be obvious that you are offering a very good deal.
Specific. Don't make a lead magnet "about everything." Make it about something you're really good at. The more specific the topic, the higher the conversion.
Unique. Make sure you haven't reinvented something that's been around for a long time.
Easy to digest. PDF checklists usually convert well because they are simple and easy to scan and digest. An ebook or a lengthy report may be less effective (at least at the beginning of the funnel).
Valuable . The value should be obvious. Don't offer as a lead magnet something that is already publicly available.
Instant download. Your lead magnet will work best if it can be obtained immediately, without delay. People like instant gratification.
Demonstrates your expertise or unique value proposition. This will help you convert leads into customers in the future.
Types and examples of lead magnets
All lead magnets can be divided into 4 types:
useful lead magnets;
educational lead magnets;
entertaining lead magnets;
Bottom of the sales funnel lead magnets.
Useful Lead Magnets
Useful lead magnets are simple, useful tools or conveniently packaged knowledge that you can share in exchange for an email.
1) Checklist
Copyhackers.com offers a free seven-page checklist for copywriters:
It's simple. Checklists save people a ton of time. That's why people love them.