More about the AI ​​botlanding pages

[sakibkhan22197]

a page with a review of cases for the purpose of launching retargeting campaigns and increasing trust in the company's products,
a training page for employees of potential clients to train them on how to use the company's products,
social media development strategy,
email marketing and chatbots to send personalized content,
setting up and running targeted advertising on social networks,
conducting retargeting and launching advertising for Yandex audiences + retargeting.
We will create chains of messages personally for your key clients.
We will develop and implement ABM marketing mechanics with clear goals and predictable results.

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6 stages that make up any ABM marketing
Key account marketing involves six core processes:

1. Selecting target clients. The key stage of ABM is segmentation of the client base by financial attractiveness and the company's ability to meet their needs.

2. Intelligence. Information about potential clients is collected through social networks and contact data services. It is also important to develop a plan for developing relationships with the client.

3. Develop a personalized value proposition. It is important to develop a unique proposition that will meet the specific needs of the client and their department. This involves changing the client’s established ideas about your product or service to highlight the need for change and the benefits of your offer.

4. Create ABM programs. These can be offline events, webinars, email newsletters, and personalized gifts. Pay attention to the relevance and usefulness of the content, which requires a deep understanding of the target customer’s industry.

5. Execution and control. Strict discipline in the execution of the plan is required, including regular meetings between the sales and marketing departments.

6. Performance Analysis: It is important to track each interaction with the decision maker and measure the effectiveness. ABM provides transparency in understanding the return on investment for each program and the budget allocated to it.

Implementing ABM marketing is a very lively process. It's like belgium email list gold panning, you roughly understand what you need and try to always work only with gold, but in the end you throw away about 80%. This approach has several difficulties that are important to know at the start:

1. There is no "funnel" here, it should be forgotten as an entity. As well as measuring the conversion from event A to event B. The user's path looks like X → A → B → A → Y → B → B → A and it is difficult to rebuild yourself.
2. You never know whether your campaigns worked or not, so you need to learn to take dopamine in the process. There will be no "end of the campaign" or "launch".
3. Accounts are always slightly under-warmed for sales. It is very difficult to understand at what point you need to warm up the decision maker further, and at what point to stop.
4. It is also difficult to understand what exactly in the strategy is not working, you need to work a lot with qualitative data, not quantitative.
5. Metrics always want to deceive you - you see +20% traffic in SEO, but in registrations from them there are 0 relevant campaigns and vice versa, maybe the article works 20-50% worse than average, but pulls 3-5 necessary touches.
6. You need to work very well with sales data - be able to distinguish between "objections" of clients from "incompatibility of qualifications", learn not to guess, but to use real phrases.