How to use heatmaps for email analytics

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The platform also provides a good number of automation templates you can use to optimize your marketing process. BIMI adoption BIMI Brand Indicators for Message Identification is a new email authentication protocol that allows companies to display their logo next to their emails in recipients’ inboxes. This visual indicator helps users quickly identify legitimate emails from trusted senders. Email Marketing trends example of TikTok viral bronzing drops by ELF Skin. BIMI became a trend due to the increasing focus on email security and the need for better ways to combat phishing and spam.

Major email providers like Gmail and Yahoo thailand telegram number list have started supporting BIMI, driving its adoption among businesses looking to stand out in crowded inboxes. Also, since only authenticated emails are eligible to display a sender’s logo, BIMI is a great way to encourage brands to prioritize email security. Here’s what to do to adopt BIMI in your email marketing. Authenticate your email using DMARC, DKIM, and SPF protocols. Create a version of your brand logo in SVG format scalable vector graphic.

Most design software can handle this. Host the logo on a secure web server— use HTTPS. Log in to your domain registrar’s website and find the DNS settings Create a new TXT record with this format: hostname “default._bimi,” followed by your domain name e.g., “default._bimi.example“. Publish your brand logo by inputting your BIMI record in the “record’s value” or “Text” field. The BIMI record will look like this: v=BIMI; l= The “l” tag specifies the URL where your brand’s logo is hosted.