How? With A/B testing. Click here to learn how to set up your email A/B test in easy steps! Summing up Email marketing can be a highly effective tool for businesses to connect and sell to their audience, and we’ve got plenty of case studies that prove that. However, if you fail to achieve satisfying click-through rates, your efforts might go to waste, and you’ll get quickly discouraged. Now that you’ve learned these ways of boosting your email clicks, you’re fully equipped to start driving more engagement and higher ROI from your email campaigns.
An abandoned browse email is sent to shoppers bahrain telegram database who viewed a specific product or category page on your website but left without adding a product to their online cart. A familiar struggle, isn’t it? Abandoned browse emails are slightly different from cart abandonment emails which are triggered when shoppers add products to their cart but do not check out. An abandoned browse email aims to motivate prospects to purchase the products they spent time viewing on your page.
The automated email also provides the perfect opportunity to recommend similar products the customers may like. The data below from Oberlo shows that only about of shoppers added products to their carts in the Q of Between the second quarter of and , we see a steady drop to . average add-to-cart rate in ecommerce Source While these figures could be higher, there’s a possibility that your ecommerce store does not record up to the global average, and that’s not good for your revenue.