More work to build brands

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Since trust and loyalty go hand in hand, let’s look at some brands that are doing a great job of building brand trust.

Home Depot
Thank You to Our Associates from The Home Depot
By thanking their team and reiterating how they helped the community during the pandemic, Home Depot successfully aligned itself with the values ​​of many Americans. They shared their story and showed vulnerability to build trust and an emotional connection.

Google
Mark Kempton: Neighbors In Need
This company knows how to connect with its audience through stories. Although they dropped from 2 to 6 in loyalty last year, they continue to reiterate that their service is an essential part of life.

Amazon
The show must go on
This campaign is a masterpiece and I challenge you not to cry while watching it. It connects with many social issues while aligning with all of us in the pandemic situation. It exclaims “we are all in this together,” and “Amazon is here to help.”

It may seem like more work is needed to bulk sms nepal build a brand and increase customer trust these days. It is true that there are several aspects that impact credibility and that customers expect more from today's companies.

However, the Internet and social media in particular, have made it possible for small brands to become giants thanks to the exposure they gain.

The power of reviews can be leveraged to show customers what they can expect from you and why they should buy from you. The link between trust and purchase is strong, so building brand trust should be part of your plan from day one.