Candidates who have in-demand skills and experience have a range of opportunities

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A multitude of employment solicitations. Money may not be the top motivator. Employers have to present a total picture of the position and the company for candidates who are looking for intangible benefits such as work life balance and being part of meaningful and career-advancing projects and teams. Employer branding presents these aspects of the position and the employer and enables recruiters to promote the positions and companies, inspire candidates about the positions, and bring a company’s unique story to life.

Employer Branding Saves Money

With employee referrals being one of the most cost-effective recruiting avenues, employers uganda phone number library who use employer branding that incorporates peer recommendations can cut through the time and cost of traditional recruiting methods. Help candidates answer the question “Why do I want to work here?” with employer branding in social media such as employee testimonial videos, Facebook polls about company culture and perks, and photos of company employee events such as annual picnics or charitable efforts.

In a LinkedIn July 2012 survey of almost 5,000 talent acquisition decision-makers in 15 countries, talent acquisition participants reported almost 50% savings in recruiting with strong employer branding. Figuring out company culture, defining it, and promoting it are employer branding basics that pay dividends for employers when it comes to sourcing, recruiting, and hiring top candidates.

Employer branding is an effective, attractive tool for employers to use to find, attract, recruit, and hire top talent looking for the right place to use their skills and experience. Employer branding is essential in creating a compelling candidate experience for the most successful hires.