Content, always quality
What good is it to have thousands of followers if we can't make an impact? Having 3,000 followers and 2 RTs is not the same as having 1,000 followers and 800 RTs, plus comments, likes, etc.
Let's put aside the ambition of maximizing the number of followers, and focus on the idea of generating truly relevant content for our target audience , only then will we be able to attract quality followers. On the Twitter Blog you will find some tips for generating good content .
Of course, there are certain practices that you should never consider, such as buying followers, duplicating content or spamming comments; these actions would ruin your strategy and image.
Plan the contents
To establish a good content strategy, it is essential to plan an editorial calendar . This way, you will be sure to answer the basic questions of any content: how, who, when, and why it will be published .
Try to connect with your audience, generate content that is search engine friendly and analyze the impact you generate with each Tweet . Find a moderate publication rhythm; if we saturate the timeline , it is very likely that we will tire our followers and they will stop following us.
Keep in mind your target audience's schedules, find out in which time slot and on which days they connect . Generally speaking, the best days to Tweet are Wednesdays and weekends, between 7:00 p.m. and 9:00 p.m.
Share and be proactive
When sharing interesting posts, don't forget to cite both the author and the blog from which you have extracted it. Try to keep the content you share from third parties from no more than 20% of the total . People will b2b email lists poland follow you for the content you generate, so share what is really interesting and don't be a spokesperson for other people.
The Decalogue for a Good Content Marketing Strategy
Expand your Network
Once you have a clear idea of your identity and your content plan, invite the people you already have contact with to follow you and support your activity through Retweets , Comments and Likes.
To make yourself known, you can add a link to your Twitter account in your email signature, integrate it with other Social Networks, or if you have a Blog, include it in your personal and contact information.
Analyze your KPI's
As in the entire digital environment, KPIs will give you very relevant information about how your digital strategy is working and what aspects could be improved. You can access the Control Panel through the “Analytics” section or through analytics