Brand exclusions apply to all match types and dynamic search ads

[Mostafa044]

Once you have activated the broad match keyword setting in your Google Ads account, all you need to do is enter the list of brands you want to use, without having to include any spelling mistakes or language variants in the list.

Brand exclusions for searches
This new feature is an optimized solution that allows you to avoid traffic from queries related to certain brands and spelling errors , such as competitor brands or sub-brands.

As with brand inclusions, the first thing you need to do is turn on the broad match keyword setting and then access the list of excluded brands.

This new feature allows you to exclude brands from multiple search or top-performing campaigns. When creating lists of excluded brands, it's important to keep in mind that spelling mistakes are not required.

When multiple variants of a trademark have at least one word in common, the simplest variant will generally capture the rest of the variants.

In case the variants do not have any words in common, list of uk cell phone number it will be necessary to create a list with all the variants.

What are negative keywords and how to use them?
Negative keywords are a new control that prevents traffic from unwanted search terms by preventing matches for misspelled terms.

This feature applies to keywords at the campaign and account level, and allows you to block misspellings, but not synonyms or singular or plural versions.

Now that you know about the updates and new controls in Google Ads, you can design truly effective strategies, organizing your ad groups and campaigns based on the new rules of the Google prioritization framework, selecting the types of keyword matches, both positive and negative, and using appropriate search topics to boost performance.