Analyze your competition on social media

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Now that we’ve addressed the “why” of social media competitor analysis, it’s time to focus on the process itself.

Let's say you're building a brand that sells mattresses and other sleep accessories, and your goal is to grow your social media market share in an industry that's worth $432 billion globally .

After some market research , you have identified Casper as your main list of kyrgyzstan consumer email rival and now you want to start challenging its supremacy.

Here are the five steps you need to take to achieve this goal.

1. Identify your competitors' most engaging content
Creating and testing your social content can take time and resources. Learning how to engage your target audience can be a time-consuming process, and you can miss out on valuable opportunities as you navigate social media .

Analyzing your competitors' top performing content can make your life a lot easier. By looking at the posts that are performing well for your competitors, you can get an idea of ​​best practices and apply them to your own content.

You can also draw inspiration if you are short of ideas (although it is not a good idea to completely copy what your competitors are doing).

So, how to proceed?

Let’s say you’ve identified Instagram as a useful marketing channel to reach your audience – now you want to know what kind of posts work well for Casper before you create your own.