In other words, it is a political issue between the EU and the USA. An issue that therefore concerns other tools that you probably also use (such as the Facebook pixel, Google maps on the website) and that, most likely, will be resolved very soon from above. Beware of easy solutions to complicated problems These days there are many experts, or so-called experts, who congo-brazzaville business email list they propose to install the new version of Google Analytics (GA4) ; unfortunately, the provision of the Guarantor does not refer to the version of the software, so this solution cannot work they use anonymization and other techniques to “obscure” the data sent to Google : again, it is a waste of time (and money), they could work according to the “old” guidelines, but since June 23rd this is no longer the case send emails with "removal requests pursuant to art.
17 GDPR" : these are, in all likelihood, people in bad faith who will try to sell you some kind of consultancy Google Analytics Illegal: What To Do Now? The good news is that, at least for now, the Guarantor has not issued any sanctions, but has limited itself to ordering the website manager to remove Google Analytics from the site (and all the data contained therein). For this reason, together with the trade associations of which we are partners , we are constantly updating ourselves to understand the direction to take: to date, we do not recommend drastic actions , but to wait for a few weeks and understand if it will still be possible to exploit this marketing tool.