Of course, you want to keep it as low as possible. But the data can be useful. Every day, be sure to check that the complaining subscriber is immediately unsubscribed from your list so that you comply with best practices and laws. What is a good interest rate? The best interest rate is the lowest possible interest rate. But keep in mind that this may depend on your market or niche.
Some markets have more skeptical overseas chinese in canada data subscribers who are quick to mark emails as spam. Either way, you can keep rates low by inviting contacts to unsubscribe, or you can delete them yourself if they no longer participate. There's nothing worse than following best practices and then having your messages marked as spam or forwarded to an anti-spam service. What is click-to-open rate (CTOR)? Click-to-open rate is key to evaluating list quality and email relevance.
How to calculate click-to-open rate: Click-to-open rate = (number of email clicks/number of email opens) * Why is click-to-open rate important? You can use CTOR to dramatically increase the effectiveness of your email marketing campaigns. If your open rate is high but your click-through rate is low, your CTOR will also be low. This could mean your subject line is more interesting than your content - or that it's misleading. Or it could be a hint that your email design needs tweaking - such as using a bolder call-to-action button or better imagery.
How to add infographics to your email marketing campaigns
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