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It is important not to mix results from different time periods, otherwise the results may be unreliable.
Instructions on how to set up an advertising campaign for branded queries
It is not as difficult to do as it may seem at first glance. We provide detailed step-by-step instructions using the most popular tools for SEO specialists.
Step 1: Check if there is branded traffic as such
To do this, use three tools:
WordStat.
Keys.so — RoboForm needs access. You will nepal telegram number database need to make organic unloadings (we will take ONLY queries from the TOP-50).
Bukvarix - you will need a free demo version, it will be quite enough to download search queries.
Yandex.Metrica. We will analyze the report "Search queries" - we will immediately download data for the maximum period only, but with an amendment - only for organics.
Now let's get down to directly unloading the keys into spreadsheets.
Step 2. Download queries to Excel from all sources
It is necessary to download queries to Excel from all sources. This will allow you to perform initial work with the data:
Combine all downloaded search queries from different books into one column. The rest of the information can be deleted, since when setting up a brand, the frequency may be different, and this information can also be deleted.
Remove punctuation in search queries. To do this, select the column, open the SEMTools settings (then: "Delete" - "Symbols" - "Type" - "Punctuation").
Delete duplicates. You need to select the column immediately. Next: "Delete" - select the item with cells, specify - "Duplicates within the range" and select the option with implicit duplicates (different word order, word forms).
Remove repetitions. Select a column and clean cells, repeated queries and implicit repetitions (with different