“I want to buy” moments – purchasing decisions

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The most important moment for e-commerce and online stores. This is the time when the user is ready to make a purchase .

Example:
Phrase "The best smartphone up to PLN 3,000" or "Online store with free delivery".

Key steps:
Optimizing the website and the purchasing process (UX).
Implementing the “ be there ” strategy – be where chinese overseas british database the customer is looking for you.
Sharing customer reviews and clear product descriptions.

Table: 4 types of micro-moments and their meaning
A type of micromoment User Intent Brand Strategy
I want to know Obtaining information Valuable content, SEO, blogs.
I want to go Finding a location Local optimization, Google Maps.
I want to do Implementation of the action Tutorials, step-by-step guides.
I want to buy Purchase decision UX optimization, opinions, CTA, reviews.

Recognizing and leveraging micro-moments is key to online marketing success . Each type of micro-moment corresponds to a different phase of the customer journey , from information acquisition to purchase completion. Brands that can capture users in these crucial moments gain loyal customers and better sales results.