Crafting earth day-themed email campaigns

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Creating suspense is another great way to get lapsed customers to open your email.You've been busy, we understand, but..."You've missed..."A lot has happened since we last saw you..." Tip: Add attractive illustrations A study from HubSpot shows that people People who follow instructions that use both text and illustrations do better than those who follow instructions with only text. Keep this in mind when writing win-back emails.

Also, don’t just limit yourself to static mint data illustrations—try GIFs and videos, too! Action components like the gif below will grab the reader’s attention and engage them. Image Credit: Modern Mammal When customers hear from others they can relate to, they feel confident to take action.

Adding testimonials from satisfied customers or using real-life images of your products can add authenticity to your offer. This tactic is highly effective at regaining loyal customers who may have abandoned their carts or disappeared after browsing for hours. Tip: Incentivize buyers with limited-time offers When people feel they have shorter reaction times, they take faster action. Adding an expiration date to your offer (whether it’s free shipping, a gift card, or a discount coupon) can have a significant impact on your open rates and revenue.