The main difference was that Chita

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The Barrier brand, with the help of the Sdelayem advertising agency, brought its Zen channel to second place in terms of incoming traffic to the site (after organic). Marketers focused on a detailed explanation of why filters are important, how they are designed, and what specific benefits they bring. Over the course of a year, they posted 54 articles and promoted them, achieving a low cost per read (1.49 rubles) and per click to the site (5.41 rubles). By the end of the year, the advertising campaign brought 203 thousand clicks to the site, and the reach was 733 thousand people.

Microdistrict "Khoroshy": sale of apartments in Chita for 19.5 million rubles.
Advertisers decided to test Zen to macedonia telegram number database promote real estate, following the example of Moscow and St. Petersburg. does not have a large, solvent audience. Therefore, marketers focused on conveying as many details as possible about the new microdistrict and the advantages of housing to the reader. They tested different articles by the method of presenting information. The best messages were "See how the new residential complex differs from the old housing (with specific facts)" and "Where to buy housing in Chita with the lowest mortgage rate". However, the message about the digital access and security system worked poorly, as did articles that were too "advertising". Advertisers spent 222 thousand rubles on promotion in Zen and received sales of 19.5 million. The percentage of reads reached 70%.

More examples of the effectiveness of advertising campaigns can be found on the channel "Zen advertisers cases" Based on them, we can conclude that it is really possible to promote a wide variety of topics on Zen: from insurance and banks to leasing and hotels in Sochi.