The usefulness for your target audience

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When deciding whether a topic is worth exploring, evaluate it based on two main dimensions:

The ability to impact profits
There are several tools you can use to automate and improve this process. One of them is Topic Research , which provides you with topic ideas to cover, as well as related questions, possible subtopics, and titles.

You might focus on creating evergreen content , building topic clusters , or using list of western sahara consumer email newsjacking — the tool will suggest ideas for whatever strategy you choose to use.


Once you've created a list of topics, move on to large-scale keyword research , using the Keyword Magic Tool . Each topic may have several related keywords, which can help you create your own topic clusters.

Build topic clusters
Creating topic clusters is one of the most effective ways to organize your content.

Topic clusters are collections of related content, with a central term covered on a main page ( pillar page ) and several related subtopics .

This organized approach is especially useful if you have a lot of content for users to navigate and if you want to build authority on a particular topic.

For example, if you are a business that offers SEO services, you could dedicate a pillar page to SEO and create multiple related cluster pages on topics like “local SEO,” “technical SEO,” “backlinks,” etc.