Use email to increase engagement at virtual events

[Rakibul200]

A reminder can be in the form of an email asking for more attention to the first deal, usually with an emphasis on the offer’s expiration date, which can create a sense of urgency. Like this example by kohl’s where the friends and family sale ends today. Kohls-email the same mechanisms work when you use a post-minder, where you send an email after the deal ”expired” but with a time extension or else a different deal.

Normally, reminder mails should be sent gcash data only to the people that didn’t take advantage of your offer just yet. This includes the non-openers, non-clickers and non-printers (in the case of printed coupons). But that is not the most interesting group, it turns out… people who abandon your coupon remember those to of customers who printed your coupon but didn’t redeem it (yet)? They took the time and effort to print the coupon, but then abandoned it.

That means they are very likely to be the most smoking hot prospects you can find, because they are almost ready to buy. You can use the tracking information you collected from individual coupon redemption to mine this golden group. After you’ve identified the printed but not redeemed group, you can execute your abandoned coupon program. What to do with the abandoned coupon group? Send them a reminder or a series of emails, or re-market to them later.