Put customers in the spotlight

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To find UGC more easily, encourage your audience to tag you in their content and use a branded hashtag, like Aerie’s “#AerieReal.”

Using a social media management tool makes tracking this content easier. With Sprout Social, track specific hashtags, and find all your tagged content across your social networks in one streamlined feed, saving yourself search time.

A screenshot of the Sprout Social Smart Inbox where several messages are displayed in a single feed from Instagram, Facebook and a post from X (formerly Twitter.)
Find the right partners
When building an authentic influencer marketing strategy, it estonia b2b leads pays to be choosy. You already know you shouldn’t just partner with any creator. You need to find partners with an audience that is either similar to yours, or that you want to reach.

With over half of marketers saying 26-75% of their marketing budget goes toward influencer marketing in a Q3 2023 Sprout Pulse Survey, it’s no secret that brands should ramp up their creator partnerships. But that same survey found that finding the right influencers for campaigns is a primary challenge for brands.

To offset this, over half of brands reported using dedicated influencer marketing programs. If you’re struggling to find influencers and creators, adopting a platform like Sprout Social Influencer Marketing (formerly Tagger) to find and manage these partnerships is a great option.

But sometimes, you need to look no further than your audience to source partnerships. According to that same survey, half of marketers hire influencers who are already genuine fans of their product—a key way to ensure authentic influencer marketing partners.

One way to find influencers in your audience or industry is by using social listening. Social listening enables you to uncover conversations about your brand and products even when you’re not tagged. Using Sprout’s Social Listening solution, you can find your biggest influencers in the conversation—or even poach influencers in your competitor base.