Making your emails more relevant means you can increase frequency

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What’s right depends on the type of product or service you offer, e.G.: stressed purchase. Car repair, emergency products, and services necessity purchase. Annual insurance policies, toilet tissue, printer ink desire and impulse buy. Holidays, fashion, gadgets, hobby goods if you are selling goods that are desirable or an impulse buy, then a higher frequency is recommended more than for something that is a stressed purchase. Consumers may be happy to browse travel and fashion offers, even when they don’t intend to buy.

They read out of curiosity, and to stay bc data europe up to date with the latest trends. That isn’t the case for insurance. Few people are curious about insurance except in the run-up to renewal. Every brand, offer, and audience is different, so the optimal frequency is different for every brand. As a guideline for desire and impulse buys think in the range of to per week, for necessity once or twice a month and stressed – a couple of times a quarter.

Frequency and relevance by now, you’re probably wondering about relevance. Shouldn’t I be sending more relevant emails rather than just more emails? The answer is simple: do both. Frequency and relevance can work together.without the negative downside, unsubscribes and list fatigue. You’ll keep your subscribers engaged even when sending them a lot more content. Going back to the chart at the very start of this article, where the opens increased from billion to billion.