Pay attention to this data published by Gartner:

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marketing trends

But that's not all.

It is worth noting that the number of Millennials costa rica telegram number database and Gen Z, who act as decision makers and prefer self-service shopping, is growing at a dizzying pace.

It's imminent. Self-service shopping will reign supreme and be one of the epicenters of autonomous marketing in 2024.

Our founder, Vilma Núñez, believes that “we have become accustomed to making purchases independently. That is why we must be very careful and know at what point in the purchase we should offer help to our customers.”

What will happen in 2024?


Next year, B2B marketers will invest heavily in tools and content that help buyers make informed, independent decisions.

This will involve the execution of actions such as:

Conducting personalized product demonstrations without initial involvement of sales representatives.
Transparent presentation of prices.
marketing trends