Nervousness excitement or confusion

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By capturing facial expressions, tone of voice, and body language, videos provide insights into nonverbal communication that would otherwise be lost. These prompts allow researchers to better understand the respondent's feelings and attitudes toward products, services, or marketing messages. For example, video interviews or a diary might convey – emotions that a text-based response might not convey. This deeper layer of emotional engagement gives businesses a more holistic understanding of their target congo-brazzaville b2b leads audience. 2.2 Accessibility and Global Accessibility It's also easier for companies to conduct research globally due to the rise of video platforms like Zoom, Microsoft Teams, and dedicated video research platforms.


Unlike traditional methods, which often require physical presence or travel, video interviews allow researchers to connect with participants in different geographic locations without logistical challenges. This makes global market research more cost-effective and comprehensive, allowing businesses to gather insights from diverse populations. 2.3 Adapting to Changing Consumer Habits Consumers are consuming more content through videos, with platforms like TikTok, Instagram Reels, and YouTube Shorts becoming staples of daily engagement. This shift is also impacting market research strategies, with brands incorporating short videos to gather quick insights. For example, researchers can now use polls or interactive videos to measure real-time responses from audiences, creating an engaging and dynamic research environment.