stimulate one primary emotion

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tell one story ;
direct the potential client to one answer .
The Power of One is something that is real, something the reader can understand immediately. Something that provides a clear advantage, whether it is achieving a goal or solving a problem.



What should be the title. The rules of the four "U"
The first thing the reader sees is the belarus telegram database headline. And a good headline should immediately:

grab attention;
to provoke interest;
to arouse desire;
motivate to continue reading.
Creating a competent headline that would meet all the above requirements is quite a difficult task. At AWAI, copywriters are trained to do this using the 4U's rule. This rule helps to attract attention and encourages reading the entire text.

The 4U's rule is:

The title should always contain something useful for the client.
Specific (English specific, ultra-specific). If it is possible to use specificity, use it. This helps to make the promise more real and believable. For example, instead of "Increase your income!", it is better to write "Get 15.6% per annum on your deposit". If possible, it is useful to supply the title with various names, well-known titles, numbers, be it: dates, prices and various units of measurement. People are attracted to specificity.