Text and graphic ads (TGA). so they should be used first when creating a campaign. There should be little text here, the product or service should be displayed in close-up, and the images should not be too crowded.
The advantages of this type of ad switzerland telegram number database include maximum coverage in YAN, ease of creation and ease of copying. Among the disadvantages is cropping the image for a specific site. When creating, you need to carefully review the ad execution options and manually adjust smart centers
Graphic ads (GA). This type of ad is prepared within the campaign using the built-in designer, or separate, pre-prepared banners are uploaded. It is best to make such banners yourself using services like Canva and Crello, or to use the services of professional designers.
Designer banners
If there are no ready-made banners, then they can be made using the constructor
Each of the considered formats has its own advantages and disadvantages. Thus, a graphic ad in the form of a banner allows you to demonstrate an image in the most advantageous way, and fixed dimensions will not allow you to crop the ad due to site restrictions. However, creation requires following clear site specifications. Ads in the designer allow for fairly flexible customization and are easy to create, but they also receive less coverage than TGO.
Video ads. These can be either special video additions to the TGO or separate ads that can be created in separate groups.
It is also possible to upload a ready-made video or construct your own using templates from Yandex. The video will be embedded and broadcast on sites containing video content.
These ads get the largest reach
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