Events" selected in GA4 property settings

[sharminakter]

When it comes to custom events, it's especially important that you have your unique measurement goals in mind before creating any new event tracking.

"Recommended events" and "custom events" are custom because you have to do the work of implementing them.

For implementation, you will often need to use Google Tag Manager to create a GA4 event tag. But you can create custom Google Analytics 4 events through the interface.

Now let's see how to create a custom event to track form submissions that redirect to a thank you page without ever leaving GA4.

How to create a custom event
You can create new custom events in the admin section of your GA4 property.

Here's how:

Click on the gear icon at the bottom left of the GA4 interface to chinese malaysia data access the admin panel. Then, click on " Events " in the property settings.

Then click on “ Create Event .”

“Create Event” button highlighted in GA4
Click “ Create .”

“Create” button highlighted in the upper right corner of GA4
Now you can configure your new custom event. First, select the name of your custom event. This is the name that will appear in your GA4 reports when your event triggers.

Google has an event name recommendation for form submissions like this. You should use 'generate_lead' here.