They consider promotion through

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Social platforms more effective than traditional advertising. However, George Louis' concept also works in the SMM sphere - most commercial messages in online communities remain unnoticed. And that's a good reason to listen to some of George Louis' advice. It might help you understand why customers aren't seeing your ads, and give you some tips on how to make them stand out.


1. Give up group irresponsibility The chances of a successful SMM campaign increase russia consumer email list if it is implemented by a small group of experts. This statement becomes especially important today, when many marketers “fight not with skill, but with numbers” in the broadest sense of the word. Remember the tens of thousands of bots in groups of steel rolling mills or companies repairing pipeline fittings.


How about hundreds of fake accounts, through which SMM specialists create background noise? Unfortunately, marketers often use dubious methods of social promotion of companies. Meanwhile, the e-Commerce industry in general and SMM in particular require experts to generate and implement ideas quickly. Large working groups take a long time to make decisions. They often emasculate and reject good ideas.