Ad groups for the purpose of growing community subscribers
The goal is to increase the engagement of the University community's publications on events:
- increase reach,
- the number of likes and other reactions.
Once every 2 weeks, the SMM manager posted information about the upcoming event on the community wall.
To promote event publications, we created a separate campaign with common settings. Inside, we created ad groups for each event. We set up the target action “Increase engagement”.
Ad groups for engagement purposes
Fear has big eyes: moving to a new advertising office VK Advertising
In February 2023, the VKontakte team presented a new account for launching advertising - "VK Advertising". They indicated that it was imperative to move to the new account before August 1, that the old interface would be closed. In the end, they did not close it... But most of the settings in the old account are unavailable.
Head of Advertising Department, Promo Expert
From February to July 2023, we advertised from the old VKontakte account. In August 2023, we had to move to a new one.
There was no technical possibility to copy and transfer the settings. Therefore, everything was done from scratch in the new account. We completed it in 3 days — the internal deadline of the agency for setting up advertising.
At the time of the move, targetologists were massively bc data hong kong phone number new advertising account. It was scary to move, they were afraid of losing all the developments. Looking ahead, we note that the fears turned out to be in vain.
What I didn't like about the VK account Advertising:
There are no profession targets, which gave good results in the old account. But this did not worsen the final result. On the contrary, the conversion to subscription increased by 1%.
An example of targeting from the old advertising account that is not in the new one
Moderation takes longer. In the old account, moderation usually took 1–3 hours. In the new one, the time has been increased to 48 hours.
Moderation is more complicated. Automatic moderation erroneously rejects ads. You have to make a request for re-checking. As a result, the time it takes to launch campaigns increases.