Salespeople use more or less the same steps in their efforts to make a sale

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The price offered is a promotional price and may be increased. (7) Prove with testimony The use of this testimonial is actually to show that this potential customer is not the only individual with this problem. He is actually not alone and there have been many other individuals who have faced more or less the same situation before. However, because they took a proactive approach to solving problems, they ultimately made the purchase decision. If you are able to produce content that follows this format, your content will begin to act as a substitute for professional salespeople.


The only difference is that if the salesperson is a human, he or she may only be self employed database able to interact with one potential customer at a time. On the other hand, if you use content, it may be read or watched by thousands of potential customers at one time. It may not be a perfect system , but it is almost identical to the functions and roles normally performed by a salesperson.


By the way, if you are interested in exploring a more in-depth discussion about the sales career, you can read my post titled The Psychology of Selling . Practical examples of using content marketing At this point, some readers may be asking, where can we see the practical use of this content marketing strategy? Actually, we can see the practical use of content marketing on most e-commerce sites or platforms and also marketplaces. Just look at the online stores that are successful in generating a lot more sales than their competitors , even though the selling price is more or less the same.