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Analyst qualifications . A specialist conducting a SWOT analysis must be sufficiently competent in his or her field of activity. The effectiveness of the results obtained depends on him or her. If the analyst is poorly informed about the real state of affairs on the market, the data will be inaccurate, and such analysis will be of little use. Erroneous data . If the business is large-scale, then its analysis will require taking into account quite a few parameters.


there is a possibility that the data will be entered incorrectly. The analyst may accept twitter database erroneous data as correct, which will lead to a bias in the SWOT analysis results. As a result, the course of the business will shift in the wrong direction. Types of SWOT Analysis In reality, three types of analysis are most often used: Express method in half an hour This method identifies the strengths and weaknesses of the business, which helps to quickly find its advantages and disadvantages.


In order to resist external factors, it is necessary to consider the possibility of improving internal ones. With the express method, all business parameters are visible, which is the main advantage of this type. Summary analysis It can be used at any time to identify the strengths and weaknesses of a business. It can be the current moment or some other specific time, even periods in the past or future are possible. This method helps to find the quantitative value of the SWOT analysis parameters.