This is how inexperienced marketers confuse

[mstakh.i.mo.mi]

You should learn by studying the thoughtful solutions of strong brands that know how to be remembered for their originality. Products or any service on the market must have a special value that distinguishes the company and sets it apart from others. A unique selling proposition is what influences the target audience and makes them choose the product. It is a mistake to think that an offer (commercial proposal) and a USP are the same thing.


There are serious differences. Let's name them. The offer is limited in time, it is a facebook database momentary benefit, a short promotion. For example, an offer to get a discount on the next purchase, a gift or any other bonus. When you hear "two products for the price of one" - the offer is in effect. This is always an impermanent phenomenon. But a unique offer tells about such aspects of the product that have no equal on the market.


The target audience immediately sees that there are no more such characteristics and are not expected. This is such a value of the service or product, an invariably strong side that cannot be obtained anywhere else. Offers can change during the season, following the market situation. The offers for them are influenced by the demand of the target audience and other factors. But a correctly composed USP is unchangeable, and it is assumed that it will work over a long period.