Set the recommended bid for impressions or clicks

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When creating an ad, you can predict the audience reach before the advertising campaign starts. The advertising management system automatically determines the reach based on your budget and the choice of target audience. If you are not satisfied with the estimated reach, use the auction to increase the efficiency of your campaign. Find the "Bid and Pricing" block on the ad creation page.

. Interesting video on the topic: "How to unblock Facebook: life hacks from a singapore email list targetologist" How to choose a target audience To target your ads, use the Audience block. The more accurately you select target users, the more effective your advertising campaign will be. You can use one of three methods to select your target audience: Selecting an audience by demographics.


This is the simplest way to target ads: you select the desired location, gender, age, and other demographic characteristics of users. And the system ensures that your ads are shown to people who fall into the selected category. Selecting an audience based on user interests. This method allows you to target ads to potential customers who are interested in a certain topic of publications or products of a certain category, and who also demonstrated behavioral patterns that are important from your point of view.