Step 6. Setting up an advertising campaign

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Using automation. Let's return to Keys.so. When selecting competitors, the service gave us the texts of competitors' advertisements immediately with the number of requests indicated and in the format of a convenient list.

How Competitors Help Your Advertising Campaign: Where, When, and Why to Analyze Competitors

In addition, the previously mentioned service “Words and Ads of Competitors” can help . It is enough to upload a list of keywords – and the system will give out relevant ads of other companies for them, and also show additional phrases for expanding the semantic core.


We hasten to disappoint you: it will not new zealand telegram database be possible to find out all the settings of competitors' ads. But you can still find out something - the main characteristics of the target audience of competitors.

What we analyze: gender, age, quality of the audience in competitors’ communities on social networks, and sometimes some other parameters.

Why: To apply these parameters to your targeting settings.

How:

Manually – we analyze social networks. You can go through the communities of competitors in social networks and look at all the subscribers, making a general portrait: how old they are, what gender prevails, what cities they are from, what interests they have, judging by their pages. The method is quite long and complicated, but completely free.