Users are more likely to engage with a notification th iranian whatsapp ey can understand at a glance, rather than having to decipher what the message is trying to say. Be short, to the point, and don't get carried away with too many idioms and puns.
• Be in line with the brand
Utilize not just brand colors but the tone of voice, different brand fonts, and special visual styles. Do you have other distinctions? Add them so users can recognize your app immediately and pick you when scanning through their list of alerts.
• Use thumbnails to convey messages
A well-designed thumbnail can convey the message of the notification quickly and effectively. This can be a picture of your product or of something else related to the message. In the case of YouTube, sometimes it adds a thumbnail of the video that is being promoted.
CTAs are an essential aspect of a push notification. Using action-oriented words, adding a sense of urgency, or providing an incentive can increase the click-through rate of the notification. Don't be afraid to improvise and use more than one CTA. For example, for promo notifications, you can add two CTAs with the button “Check it out” and “View similar bids.”
Learn more about trends and anti-trends of designing push alerts in our article.
Common Mistakes to Avoid in Designing Push Notifications
Push notification design can be demanding, and there are some typical pitfalls that companies should be aware of.
Not explaining to users what data notifications would contain
One slip-up is not informing consumers about the notification’s content. Recipients want to know what to expect, which means a summary or a sneak peek of the notification's content. It's like with the permissions for your app. With every permission notification, you try to explain better why your app needs access to some gentle information. In the same way, describe what benefits they will get from your notifications. Otherwise, how can users permit an app to send them messages?
Make CTA more engaging