Price google analytics is free for most businesses

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It provides insights into how visitors find and use your website, including user demographics, sessions, page views, conversions, and more. How we use google analytics google analytics is our primary analytics platform. The content marketing team uses it to track the performance of both articles and pages to see which ones are getting a lot of traffic and high engagement. What we like you can get detailed insights into your content, such as how people are finding it, what your most engaging pieces are, and what content gets the most views.

Disadvantage the amount of data it women number user list provides can be overwhelming. To avoid this, choose the most important metrics and focus on them. The company does not advertise pricing for paid plans. Hotjar: ideal for analyzing the behavior of website visitors recording sessions at hotjar source: hotjar hotjar (available in spanish) is a user behavior analysis tool that helps marketers understand how users interact with their sites. Provides features such as heatmaps, session recordings, surveys and feedback polls that help you improve user experience and optimize website performance.

How we use hotjar we use hotjar primarily to see what users click on when they visit our landing pages. This helps us optimize the content on these pages to get the highest click-through rate. What we like visual heatmaps make it easy to analyze the most engaging parts of your web pages, as well as those that people ignore. Disadvantage the tool can be expensive if you have a lot of visitors to your website.