How to Promote an IT Company on the Internet: 10 Tips

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Based on the data obtained:

reduce the number of terms in commercial and advertising texts: on landing pages, on the website, in the blog for non-specialist clients;
rewrite the content on the main services lithuania telegram database pages of the site from the buyer's perspective: what exactly the product will give him, why it is useful;
make sure that the people who will present the product are “knowledgeable” about it, but at the same time can explain it to the client’s manager clearly, in simple terms and without an abundance of terminology;
Show the results of your work in the form of cases.
Beautiful and illustrative cases from the site evrone.ru:



5. Use content marketing
To effectively promote and sell a complex IT product, it is important to create content that is understandable to customers. The simplest solution is to maintain your own blog on the site, adding materials that both meet the audience's search engine requests and reflect the company's unique experience. One of the universal ways to write articles for a blog is to interview experts, who can be any employees of your company. And the topic can be any recent release or a bug that was successfully fixed.

External publication platforms work well: Habr (of course!), VC, DTF, Cossa, TexTerra, Kod Durova, etc. Before creating an account, we recommend studying the features of the platform. For example, some specialize in games, others have separate requirements for style and titles, and others are just starting to develop, so don't expect much traffic.