How to use AI for digital marketing

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According to a HubSpot survey, 64% of marketers already use AI tools in some capacity. However, the depth of AI integration varies, with only 21% of marketers saying AI plays a significant role in their day-to-day activities.

But how exactly is AI used in digital marketing?

The most common use, reported by 40% of marketing professionals, is data analysis and reporting.
Right behind, 39% use AI for research, whether to conduct market research or summarize articles.
Finally, 38% turn to AI for content creation, helping them generate material that resonates with their target audience.
And the best part? Some tools don’t just do one or two of these tasks, but all of them board members email list simultaneously! Yes, you read that right. ClickUp is one such AI-powered marketing solution .

Let’s take a look at how AI simplifies your digital marketing workflow and where ClickUp can help.

1. Data analysis
While most digital marketing apps offer analytics, marketers often find themselves juggling exports and piecing data together like a puzzle to get the full picture.

AI simplifies the process by collecting and analyzing data from multiple marketing channels and summarizing it in one place. This saves time and helps you develop more effective marketing strategies and campaign assets.

With ClickUp's ClickUp Marketing Reporting Template , for example, you can easily track and report your digital marketing efforts in one screen.

ClickUp Marketing Report Template
Download this template
ClickUp Marketing Report Template

ClickUp’s built-in AI assistant, Cerebro ClickUp, can help you accelerate this analysis by capturing data from your work environment and summarizing the impact of your marketing initiatives.

This way, you'll have a clear view of your key performance indicators (KPIs) and campaign metrics, giving you the insights you need to make strategic decisions with confidence.