That is, the audience should find information about the site in different sources:

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Now, when asking questions in the search on these topics, you can find expert content from professionals first, and only then advertising. In the future, this practice will be expanded to other complex topics - related to medicine, finance, and others." Multichannel Timofey Medvedev, Head of Marketing at i2crm: "Multichannel is a significant trend. Relying on just one traffic channel in 2023 is pointless.


You need to simultaneously manage social networks, set up contextual advertising, india email list develop a blog, and visit third-party sites. on Zen, Telegram, in advertising, and come from different channels, and not just go to the direct address of the site." Development of blogs and brand media Timofey Medvedev, Head of Marketing at i2crm: "An obvious trend for 2023 (which began to take shape in 2022) is attracting traffic to a website through the quality and depth of content.


Completeness of information, live examples, and expert experience are what algorithms pay attention to first and foremost. Such websites are ranked higher and are given priority in search results. This trend towards content quality has pushed websites to develop their own blogs. These are like new media that produce their own unique content that is relevant to user requests.