We know that in the last twenty years social media has changed many industrial sectors , communication and many consumer habits. New professions have also emerged that have taken advantage of the enormous diffusion and penetration power of these channels. In particular, so-called influencers have changed the world of advertising, in many cases eliminating the intermediation between companies and end customers. For this reason, influencer marketing has become a fundamental tool.
What is influencer marketing?
The definition of influencer marketing is not easy to contain in a single sentence. Simply put, it is a type of strategy that uses sponsorships and mentions by influencers, that is, individuals who have a large following on social media and are seen as experts in their particular niche. Be it food , technology, travel, business, fashion, beauty. Each sector has its own influencers, opinion leaders and gurus who test new things, talk about new products, spread news and reviews on their own channels.
Influencer marketing is therefore a set of activities that involve the participation of a testimonial, a blogger, a digital creator or a video creator, who can test, validate and then communicate to their followers sweden whatsapp data the quality of a brand , product or service. This strategy is studied in programs such as theDegree in Marketing and Digital Communication, where the best practices and techniques for carrying out successful campaigns are studied in depth.
What is influencer marketing for?
While a few years ago, influencer marketing was primarily based on blogs and websites, today it is mainly the social networks that are best suited to the topic in question that are used . In fact, more and more people are looking for information on the Internet before making a purchase and are developing a relationship of trust with influencers whose daily lives they follow closely. Therefore, a recommendation from them is often much more valuable than a traditional advertising campaign.
While some experts consider it outdated or see it as the 'Cinderella' of marketing activities, finding the right resources, contacting and selecting and, finally, monitoring the results obtained, make it still a lever for visibility and conversions with great potential . It is important to understand that each sector has its own audience and the most suitable social networks, but each sector will also have the most followed and effective influencers, active precisely on those specific platforms.
Keeping up to date with the most innovative trends and strategies is a necessary characteristic in a world as vast and changing as marketing, so those who wish to dedicate themselves to this field must constantly update themselves by attending higher education courses such as a Master in Digital Marketing & Growth Hacking , Master in Consumer Behavior and Marketing Insights or a Master in Corporate Communication & Brand Management .
MASTER IN DIGITAL MARKETING & GROWTH HACKING
The time has come to decide. Your future, for the first time, is in your hands and you have the opportunity to train yourself to be who you want to be.
I want to know more!
What is an influencer and what is their importance in marketing?
In fact, calling them influencers, testimonials or ambassadors may seem outdated these days , these professionals prefer to consider themselves digital creators . After the pioneering phase that saw the birth of real celebrities like Chiara Ferragni or Dulceida, we are living in an era in which this role has become democratized, thanks also to the rise of Instagram and especially TikTok. Creativity is the key, but also the ability to create technically perfect content in terms of rhythm, location and narrative structure, taking advantage of trends and building empathy with the community.