They are used primarily in blogs

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The different formats respond to different needs. 1.- Sidebar or banners CTAs that convert the most on bannersThese are currently the most widely used CTAs and also the CTAs that convert the most. social networks and display ads. Although in general they can be used on all websites. Banners have a strong impact as they are based on images or videos. These visual elements provide more context than the button and help attract users' attention. Another positive aspect of this resource is that it is always present on the page. It does not matter if the reader scrolls down or scrolls down, as the banner slides on the page. 2.- Links This type of CTA is less effective as it involves reading the text itself. If the user is a regular user, who constantly consults the content and is interested in it, this CTA will work.


The problem is that it is not aimed at casual yahoo email address users. In that sense, it is not one of the most eye-catching CTAs, quite the opposite. On the other hand, it does allow you to link to any type of content. Links are useful to the extent that they redirect user traffic to other pages of the brand. In addition, links within a text can be incorporated into other campaign resources. As in other environments, with emails with more personalized content, texts in ebooks and videos, among others. 3.- Buttons dropboxButtons are another of the most used resources, partly because they are also the CTAs that convert the most. They are usually visible before the user scrolls down the page. The good thing is that these CTAs can be found both on web pages and in other elements of digital marketing.