The Google AdWords Display Network displays ads on websites owned by you and thousands of partners. Unlike the Search Network, you can create ads with text, images, video, and even interactive ads.
It is important to define which channels your advertisements will be displayed on, that is, to understand which types of pages will be most attractive to users.
Targeting options are also varied. You can create ads only for users who use mobile devices, making your ads even more personalized.
In fact, it is possible to make them even more attractive bank email list by segmenting them by language, location, device, browser, age and gender.
Finally, do you know that product that you almost sold, but the person left in the shopping cart? With a strategy called remarketing, you can display a personalized ad so that the person remembers the items or sees a list of similar products.
Facebook Ads
Another way to reach your users is to use the platform of the largest social network of the moment, Facebook. With it, you can display interesting advertisements to network users and attract them to relevant content on your page, website or landing page .
Typically, when a person uses social media, they want to have fun, communicate with their friends and family, and receive news about areas they find interesting. Therefore, your creations should often take this into account, making your ads more valuable and relevant to the daily lives of your target audience.
Better than boosting
Many businesses use the “boost now” button to get certain posts seen by more people. The whole process is quick and easy, meaning it only takes a few minutes for your post to be seen by more people.
The problem with this is that it allows for few targeting and post configuration options, compared to the options available in the complete tool for creating and managing ads . This way, you will have greater control over your campaigns, having more information to optimize your campaigns and reduce costs.
Segmentation possibilities
One of the most interesting things about Facebook Ads is the way it allows you to target your users. Here are some ways to do this.
core audience: with this, your ads have access to demographic data (such as location, lifestyle, purchasing characteristics, etc.). All this information is received through the user profile and the behaviors they have when using the platform;
Similar audience: If you already have a list of consumers and users that your company has contact with and that have the characteristics that your brand is looking for, you can find people who have similar profiles and habits. As the name suggests, this new audience is similar to the one you already have.