This will make it clearer why it's necessary

[kexej28769@nongnue]

To summarize, if you notice declining numbers in open and click rates and/or increasing numbers in spam subscriptions or complaints, it's time to clean up your lists . Benefits of email cleaning If you've noticed the warning signs for starting an email cleanup, but haven't yet decided to do it, here are some of the benefits of email cleaning. to remove non-existent contacts from our database. 1.- Fewer spam complaints spam Spam complaints happen whether you spam or not. Some subscribers mark emails as spam for a variety of reasons; for example, they may not even remember signing up. If email service providers (ESPs) receive too many spam complaints from a particular domain, they will start sending those emails directly to spam folders or blacklisting the domain. ESPs will do this for all of their emails, not just the subscribers who originally filed the complaint.


So, deleting them from your list will reduce hospitals email list the number of spam complaints and increase your sender reputation. 2.- Better opening and click-through rates This one makes the most sense. If you're deleting emails that no longer engage with your campaigns, your list will have higher open rates and , subsequently, higher click rates . Even if they're the same people who were opening your emails before the cleanup, they'll be a higher percentage of the total. 3.- Reduce the cost of email marketing Removing non-existent contacts from our database will improve the € per email metric. Because you are sending high-quality emails to high-quality subscribers. Most email marketing services charge by the number of emails you send or the number of subscribers you have. Cutting the rotten meat, so to speak, from your lists will mean that your email marketing costs will be lower, but you'll have a higher ROI.