Do you know what a landing page is? Do you understand what it is for, how it works and do you also know the best tools for creating landing pages?
Let's talk about it today, see below!
What is a landing page and what is it for?
If you’ve heard the term “landing page” and are unsure, the free translation means “destination page”.
But, in a simplified way, a landing page is nothing more than a lead capture page, that is, a page created to be part of a strategy.
The landing page works so that a specific audience can reach it and leave their contact details, among other useful information.
Understand the tools for creating landing pages
Agência Mestre is always looking to improve its internal indonesia whatsapp data processes and optimize its own work. That's why it started to think about whether it would be worth creating landing pages from scratch using design and development people or starting to use tools.
For Mestre to do all this work from the beginning, the teams involved in this task would spend more hours than using a tool. Thinking about optimizing time, we decided to adopt landing page creation tools, but to do so, we did some tests to get to know the main ones. See what we thought of each one below:
Unbounce
The Unbounce tool is similar to the Photoshop image editing platform. It allows for a very high level of customization and, with it, you can build a landing page from scratch or start from a template. However, using it in Brazil is not feasible. The sum of the production costs and the amount paid for the tool is very high and not worth it.
Unbounce also offers plans that are linked to the number of page views, which can increase the price if you direct a lot of traffic to your landing page, as happens in sponsored link campaigns.
RD Station Tool
The most widely used all-in-one marketing automation tool in Latin America, RD Station Marketing has invested heavily in improving its landing page functionality.
Today, the Brazilian software has more than 120 landing page templates created with different use cases in mind for digital marketing actions. They are fully customizable, with responsive design and security certification (HTTPS).
Another improvement worth mentioning is the drag & drop editor, which brings a new level of page customization. It allows you to drag and drop elements, images, define columns and make the page the way you want.
A point of attention for Brazilian companies is compliance with the General Data Protection Law, and RD Station Marketing has data protection fields in accordance with LGPD best practices.
Want to know more? You can access the free template editor to see some RD Station Marketing landing page templates and edit them in real time!
Lead Lovers
Lead Lovers is a tool that allows you to create and customize landing pages. This tool offers a wide range of predefined templates from the market, with many examples and easy to use. The downside is that it consumes a lot of computer memory and overloads your browser.
KlickPages
KlickPages is a more flexible tool for editing your codes and is easy to change elements. It optimizes time better, as it allows you to make the necessary changes in just a few clicks. In addition, it is easier to perform A/B testing.
There is no best tool for creating landing pages, only the one that is best suited to you and your needs. Our CEO, Fábio Ricotta, does not recommend Unbounce as a first tool to use, as it will weigh down your budget.