Together with partners, we bring him to the site

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And here our first task is to help partners present the book beautifully and highlight its advantages as fully as possible, fill the book card with a large amount of additional material: pictures, photographs and reviews, which we also stimulate. The second task is promotion within the site, which brings our readers to the card - for example, an interview with the author or editor, a thematic selection of books.


We use this strategy on partner sites and on the publisher's own resource. Own website cambodia email list The Eksmo website was originally a magazine that talks about books. The ability to buy appeared only a year and a half ago, we simply added a widget of the already existing at that time online store book24. The reader is pleased to buy from his favorite publisher, before the basket stage he sees a picture that says that he is present on the Eksmo website, although in fact this site is just one of the sales channels, an additional showcase for book24.


The range of book24 is much wider, and Eksmo concentrates on its own books and warms up the audience well, thanks to the information part. This is a strong content project. Landings We rarely make our own landing pages. We prefer to make landing pages on the websites of our partners' online stores - their effectiveness is much higher, they convert the audience much better.