Copywriting is an English term that is increasingly on the radar of Brazilian digital marketing, already widely explored outside our country, especially in the United States.
Basically, it is a persuasive writing technique aimed at sales, advertisements, landing pages, publicity and any digital marketing strategy with the aim of convincing someone, or the consumer, of something or an action.
In this article you will see:
what is copywriting;
the difference between copywriting and advertising writing;
main copywriting techniques to use and boost sales;
the most common mistakes people make in copywriting;
where to learn more about copywriting.
What is copywriting?
Copywriting is the technique of producing honduras whatsapp data persuasive texts, with the aim of engaging the reader and awakening their interest in purchasing a product or service, thus increasing a company's sales conversion.
A copywriter — the name given to the person responsible for writing copy — can create short sentences to publish on social networks, such as Instagram and Facebook, or calls for commercials.
The fact is that no one starts writing “copy that sells” overnight. It takes practice and skill to use the right words. However, there are some points that you need to pay attention to before you start producing persuasive content.
The difference between copywriting and advertising writing
One way to differentiate the two areas is to associate copywriting with writing that has a stronger and more urgent call to action, while advertising writing has a softer sales call.
In this way, copy ends up becoming the most appropriate option for attraction strategies, such as Inbound Marketing, where the process is long and requires greater consumer persuasion.
Advertising copywriting remains something done for direct sales.
AIDA Formula in Marketing
We need to talk about a famous, centuries-old process that will help you convert many more people into customers. The AIDA model (acronym for Attention, Interest, Desire, and Action) is proven to be one of the best methods for getting people from point A to point B.
In short, AIDA will help you drive people to take an action, in this case, buying a product or signing up for a service.
1. A — Attention
The first task of a copywriter is to make sure that their text grabs the ATTENTION of the person reading the content or watching the sales video. Keeping the person focused on the subject you are going to address is a huge plus for the message to be successfully conveyed.