4 Reasons to Use Branded Queries in Yandex Direct

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Branded queries are search queries that include the name of a brand or product, a specific model. They are usually entered into the search bar by people who are already familiar with the company, service or product.


Reason 1: Get more traffic

Reason 2: Save money

Reason 3: To get ahead of chile telegram database the competition

Reason 4: Give the user more information

How to find branded queries

Who is not suitable for advertising with branded queries

4 Reasons to Use Branded Queries in Yandex Direct
There are at least 4 reasons why it is worth adding branded queries to the semantic core.

Reason 1: Get more traffic
Branded queries allow you to increase the volume of traffic on your site. If it seems that all branded traffic has already been received from SEO, then this is a mistake. Additional transitions from contextual advertising impressions allow you to increase the traffic on your site even more, because ads are seen by people who have not yet encountered your site in search results. In addition, advertising, if it has appropriate bids, will be displayed above organics, which greatly increases the likelihood of a click on it.